This is a pretty standard community essay and admissions is giving you very specific instructions and launch points, both expected and unexpected, to draw from. You could be a part of an Italian Culture Club or a schnitzel appreciation association, either way, University of Michigan wants to hear about it. So try your best, despite the small space you are given, to answer all parts of this question. Describe the community and then detail how you contribute to that community. The point of this question is to show admissions you will add value and diversity to campus, and that you are a proactive and involved student who will help to build their community.
Here is your “why” essay, and it’s a nice, hefty one at 550 words. Your answer should be mostly focused on the academic offerings: what you want to study, what subjects interest you, and how you will use the resources at your disposal to pursue your professional goals. This is where you prove to University of Michigan that they are a good fit for you and vice versa, and getting this essay right requires a lot of research. You’re going to want to dig deep into the programs that you’re interested in: find classes, professors, even extracurricular activities related to your desired major that interest you. The more specific you can get, the better. Show admissions that you know what differentiates U-M from other colleges and, in turn, you’ll distinguish yourself from other applicants. Finally, don’t forget to connect your own past experiences and accomplishments to the resources you choose to highlight. Paint the picture of where you’ll be found on campus (whether that be the bio lab, math building, or theatre) and what you hope to accomplish.